The Scope of marketing. (part 2)

Welcome back to the topic "the scope of marketing". In part 1, https://huongphimarketing.wordpress.com/2018/06/02/the-scope-of-marketing/ I have shared the first element of the scope of marketing (by Phillip Kotler in Marketing management, the 15th edition.), that was what marketing is? Today, continuously, I am going to share the other elements which are what is marketed, and who …

The scope of marketing

Today I have learnt about the scope of marketing which helps me, a newbie, to sort out the general idea of how to be a marketer. To be a marketer, I need to understand what marketing is, how it works, who does it, and what is marketed. First, following Kotler and Keller, Marketing is about …

The value of Marketing.

In this short paragraph, I am writing the topic of the value of the Marketing under my way of understanding based on Marketing management by Kotler and Keller. The purpose is to keep what I've just learnt in my mind and for whom, who is also putting their first steps up into Marketing field, to …

My attempt to get into the Marketing.

It is all about yourself, just go out there, do it hard!